Should Your Small Business Develop a Mobile App?

In 2016, an estimated 62.9 percent of the worldwide population already owned a mobile phone, and Statista forecasts that the number of mobile phone users in the world is expected to pass the five billion mark by 2019. According to a report by Nielsen, Adults now spend nearly half a day on their smartphone. This data is very crucial to businesses. As supported by data, mobile has become an integral part of our lives and if any business is not considering or utilizing a mobile presence strategy, a swift demise into obscurity is on the horizon. When your customers favor mobile devices over desktops, shouldn’t you prioritize your efforts with the mobile audience in mind?

Mobile presence is the need of the hour. Any business that’s developing a business presence has a fundamental question: Should we develop a web app or mobile app? To clarify the differences, a web app is simply a website that took a mobile-first approach and is designed to be viewed and used on a smartphone. Mobile apps, on the other hand, need to be downloaded and installed via an app store and those gain and use access to your system resources. Web apps function like mobile apps, but from the comfort of the phone’s browser.

Working for a software development company, we get asked the question about web and mobile apps about five or six times a week. But the question isn’t right.

Whether you develop a mobile app or not is something we will address later on in this article, but a mobile-first strategy is mandatory. Let me rephrase the question for you now. I have a website that is responsive on mobile. Do I also need a mobile app? Once we ask that question, we can understand that there are a set number of factors that need to be accounted for to help you develop a mobile strategy that best suits your business objectives.

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