India is a country known for its traditions, cultures, and health practices like yoga, Ayurveda, and other alternatives medicines. The rapid change in people’s lifestyle and social acceptance factor, wellness players have smartly responded to the trend, offering traditional healthcare and value-oriented products and services.
The new generation is more into preventive healthcare, luxury & health products, and personalized services. Wellness players are going through constant innovations, trying to satisfy people’s demand.
India is a well-developed eco-system now
India is becoming a medical tourism hub, attracting people from across the country. Witnessing the transforming trend, the government has launched several departments of Ayurveda, Unani, Yoga, Homoeopathy etc. These departments are catering to new age expectations, catering wellness and health, both.
Furthermore, the Indian wellness industry is assumed to hit a whopping 1.5 trillion rupees by 2020 according to several sources. In addition, the industry is also assumed to generate over 4 million job opportunities in near future.
Alternative therapies and fitness centers are catching and rejuvenating, as the industry is growing bigger and better. With significant scope in fields like nutrition, fitness, medicine etc, the Indian wellness market is still untapped, opportunities waiting to be harnessed by the investors.
The wellness sector is expanding in all dimensions, be it mental, social or emotional wellness.
A journey towards healthcare
The government is revamping the urban infrastructure and medical facilities, applying the smart city concept. As people are turning more towards the alternative medicines, India is getting more firm with their holistic approach towards healthcare.
India is conducting international programmes and seminars, addressing people about the hidden benefits of new wellness products and services. With the people opting to stay healthy, the healthcare sector is offering numerous opportunities to both the investors and consumers.